Kanga Coolers
Clemson, South Carolina
Branding & Identity | Product & Packaging | Illustration | Apparel | Video/Animation
Can’s Best Friend
Kanga was the result of a class project at Clemson University. And, while they only made a B on the project, they walked away with something much better. A dream, and means to fulfill that dream. They went on to pitch on Shark Tank, successfully receiving an investment from Mark Cuban. The summer following, Kanga Coolers reached out to us for a full rebrand. They wanted their logo to match their personality, high quality but still friendly, approachable, and timeless. The resulting mark and brand feels both friendly, but durable. The negative space on the bottom of the K aims to represent a wave and the extreme sports/athletes they sponsor, while the drop in the A’s reflect that the novel nature of the No-Ice-Required Kase Mate, their flagship product. We redesigned everything from the logo to Kangaroo Mascot and even collaborated for new product designs. We’re excited to see what the future holds for this young company that’s revolutionizing the cooler industry. Cheers to that!
LOGO - BEFORE
MASCOT - BEFORE
LOGO - AFTER
MASCOT - AFTER
COOLER - BEFORE
COOLER - AFTER
