The Clements Group

Coronado Island, CA

Branding & Identity | Layout Design

Helping Clients Find Shoreline Gems

The #1 real estate group on Coronado Island, The Clements Group was looking to re-brand to better reflect the Coronado lifestyle they are selling. Drawing inspiration from the beaches of Coronado Island, this direction takes intertwines sophistication and accessibility. The icon is inspired by the seashells found on many of the beaches in Coronado. A top destination for seashell collecting, the shell was the perfect way to represent the home search for The Clements Group’s clients. The shell is inverted to make a subtle nod to a house’s roofline, and it pairs with a soft, elegant serif with a modern sans typeface to represent an approachable high-end brand.