Johnston Gray Designs

Fall 2021 |  Charlotte, NC

Branding

Find Your Fairway

When Johnston Gray Designs started in 2017, the golf industry was different. At that time, the sport was still on the more high end lifestyle sport, but has recently become a more approachable and accessible sport for anyone looking to get outside and have a good time. With that in mind, Johnston Gray Designs came to us with a desire to update their brand to a more approachable lifestyle brand with apparel and gear people could have on AND off the course. We started with the slogan “Find Your Fairway” and from there, the final destination with the logo and identity suite felt like the proper combination of golf, outdoors, and approachability.